Irish Mammy Cure - Ray Hurley Print A5

If you grew up in pre-internet Ireland you will be well aware of our unique ability to treat any ailment with Sudocrem and 7up. Sudocrem is an Irish antiseptic healing cream that was originally called Soothing Cream. However the Dubs mangled the pronunciation calling in ‘Sood-ing Crem’, so the company went with the flow and rebranded to Sudocrem (true story).

Sudocrem was used to heal common ailments such as:

• Nappy Rash
• Burns
• Broken Legs
• Decapitations
• Broken Hearts
• Spontaneous Combustion
• Embarrassment
• Death
• Imposter Syndrome
• Man Flu
• Agoraphobia

7up on the other hand was stirred for an eternity to remove all the fun and served in a glass with a complimentary spoon. It was mainly used to replenish glucose, settle an upset tummy and reinforce Catholic guilt by making sure the experience was not the most enjoyable one possible.

Made by Ray Hurley in Ireland.